Companies
in todays world strive with their competitive strategies, their prevailing
cultural and structure in order to lead their specific industry. Doing a
comparison helps understand the difference in operation and culture of the
companies. It helps to see how each company's objectives and aims assist them
to be victorious. Perceptibly the objectives, culture, structure and operation
of each company often vary but definitely there would be certain similarities
among them. The two companies selected for comparison are Barking Engineering (BE) Ltd and Oticon. This paper
will review both the companies to make a comparison with respect to their
organizational culture, structure, motivation and job design.
Organizational culture is the component of
assumptions, beliefs and values all of which symbolize organizational behaviour
working under the shell of organizational behaviour
(Grossi, Dignum , Dastani, Royakkers 2005). Though, they are not directly viewed, however their
effects are prevalent all over the organisation. Assumptions correspond to the
deepest element of organizational culture since they are unmindful and taken
for granted. Same is found in Barking Engineering (BE) Ltd. Though Barking Engineering (BE) Ltd comprises
of around 500 workers of different cultures, but there is not much very health
cultural bond exists among them. There is in fact a long history of broken
relations between the unions, management and industry workers. The most important
problem appears to be the lack of trust among them. There was a number of
different views prevailing onto which conflicts arises in BE. And even if
complaint is done, the management does not bother to attend the complaint with
positive answer. Nevertheless, the worker turnover is elevated at BE,
regardless of being positioned in a position of above-average redundancy.
Oticon
is distributed with the conventional aspects of a mechanistic structure. The
whole environment of the organization is not well-organized. No job titles are
there and workers are allowed to do whatever they want or consider suitable at
the time. An organization’s cultural
values and beliefs are somewhat simple to interpret than assumptions since
people are conscious of them. Beliefs stand for the person’s insights of
reality while values are regarded more constant, long-lasting faiths concerning
what is vital. However, Oticon’s cultural beliefs and values lack this. They
value face-to-face contact without dictating its location or form. Oticon’s organisation structure imitates its own requirements
and own culture, and varied practical and tangible constituents which permit
the utmost utilization of human capital and knowledge, and simultaneously, raising
competence.
Coming to the organizational structure, Barking has
about 493 staff, which are divided into different specialities, for example,
the production side, marketing, finance, and human resources. The majority is
in the production side and remaining are in the clerical and managerial side. There
are two trade unions for plants, namely AMICUS for managerial and clerical
employees and TGWU for manual employees. However, BE lacks proper
communication. The production manager of the BE is of the opinion that this is
annoyance to see the lack of successful communication channels between
divisions of the business. Skills of communication have long been acknowledged as
a important constituent of every sphere of life and, with several arguing that
successful communication is elementary to quality business practice. Addressing
communication barriers must be one of the important constituent of an
organization. Therefore, Ahmad did desire for proper communication as well as
the creation of a more flexible and integrated production system that is more
customized to the requirements of individual customers.
Oticon Company
was regarded as a bureaucratic one once.
It is divided into vertical and horizontal divisions. The vertical
division comprises of six levels of management hierarchy. The horizontal levels
are further separated into more division, of which two important includes
International (sales) and Electronics (product manufacturing). Both are not
communicated properly. There lies a bridge between them. However, within each
division, workers have an organised work within specific departments. The
company uses its headquarters building containing about 120 staff. Inside this building there are few formal
offices. Each employee owns a small
personal trolley for their individual use.
There is a conference room in the building for teams to meet for
analytical solutions and brainstorming.
Certainly,
the culture metaphor has a number of strengths, one of which is that it directs
concentration to the symbolic importance of almost every feature of
organizational life (Zalami 2005). This can be observed in Oticon where a focus
on each comprehensive aspect that causes the working flow of the organization
explicable via the routines, structures, hierarchies and rules, what are
essential for its daily based functionality. Oticon’s
organisation structure is a fluid affair with no divisions or departments which
can give confidence to local interests, obstruct communications, or make
alterations in workloads.
Modifying
corporate culture is not at all times trouble-free because of the resistance
against alteration (Montana, and Charnov 2008). Same is the case for both
companies Oticon and BE, where not only the management team is tremendously
negative but also the workers.
Furthermore, motivation is one of
the important aspects behind person’s career and life (Pintrich 2003). It arouses
people to accomplish something because People are otherwise dubious to alter a
behavior or carry out something special unless they are inspired to do so. Motivation
leads people to pay attention on a preferred end-result or objective (Dignum,
Meyer, Wieringa, Kuiper 1996). It fuels the determination required to show
continued effort on a task. Further, there is a link between job performance
and motivation. According to the job performance model of motivation has an
influence on the job performance as well as behaviors.
Considering
the spur of motivation and job design with regard to both BE and Oticon,
variations exists. In BE people are not much motivated though this won’t affect
the turnover. Absenteeism is a very much common problem among the
employees of BE. Job design is little change compared to that Oticon. In BE six
teams are present comprising 50 and 12 members in each tea. The team are
supervised by a supervisor. Then there
is a product co-ordinator’s job. There is a setter as well. There is a project leaders (on the whole, anyone can be a project
leader with a convincing idea). they are selected by management team comprising
10 people.
On
the other hand, the employees of Oticon appear to be very much active and
motivated. Their whole setting pays attention on activity and motion. They prefer
for something to ensue. There are project leaders who have to attract resources and
employ people to deliver outcomes. Then
are the employees whose duty is to work according to the agreement of their
present project leaders. Project owners
who are basically the management team members give advice and help however
makes few definite decisions. There
is a potential issues of managed chaos’
but still Oticon offers a clear purpose with a definite set of values, which
all workers are aware of and abide by.
Thus,
both companies mostly differ with respect to various aspects, yet both are
still operating successfully. Though, there is some bad aspects in both
companies not only at management level but also at employee level, still they
try to maintain their position. This is their quality and for which they are
still ruling the world.
References
Montana, P. and
Charnov, B. 2008, Management (4th ed.), Barrons Educational
SeriesHauppauge: NY
Zalami, A. 2005, Alignment
of Organisational Cultures in the Public and Private Sectors, Presentation
given at Excellence in Public Service, Amman, Jordan in September,2005
Schein, E.H.1990,
Innovative cultures and adaptive organisations, Sri Lanka Journal of Development Administration, 7(2), 9-39
Dignum F, Meyer J-J Ch,
Wieringa R, Kuiper R. 1996, A modal
approach to intentions commitments and obligations: intention plus commitment
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normative systems. Springer, London, pp 80–97
Grossi D, Dignum F,
Dastani M, Royakkers L. 2005, Foundations
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Koenig S, Kraus S, Singh MP, Woolridge M (eds) Proceedings of AAMAS’05. ACM
Press, New York, pp 690–697
Pintrich, P. R. 2003, A
motivational science perspective on the role of student motivation in learning
and teaching contexts. Journal of
Educational Psychology, 95(4), 667–686.
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